Also known as Biying Wu-Ouyang, I'm an assistant professor at The Education University of Hong Kong, Hong Kong.
My research expertise lies in the interaction among new media technologies, media psychology, digital journalism, and comparative politics. I’m particularly interested at the underlying mechanism (affective, social, and political) of people’s digital consumptions (mobile media, social media, AI) and how these media use impact affective, social, and political environments.
Within this broad umbrella, I have three research agenda. (1) I investigated the underlying affective (FoMO, leisure boredom, news fatigue) and news (cross-cutting) mechanism of people’s digital consumption behaviours (curation, avoidance, and addiction); (2)I studied in the context of comparative politics (US,UK,EU,HK), how biased information (i.e., fake news, fitspiration image) prevent people from further political and news consumption (i.e., polarization, selective exposure). (3) I studied how certain digital consumption (i.e., information seeking, multiplatform use) motivate people to self-disclose and enhance their social connectedness and wellbeing.
I adopt mixed methods with a strong quantitative focus including multi-wave survey, lab and online experiment, meta-analysis, computational approach, and qualitative method (interview, focus group, systematic review, content analysis). In my recent publications, I have used Javascript and created chatbot for online experiment. I also interested at method comparison. My work has been published in peer-reviewed journals, including New Media Society, Digital Journalism, Journalism Mass Communication Quarterly, Mobile Media Communication, New Media Society, Telematics& Informatics. Journal of Media Psychology,
I was awarded several Top paper awards from ICA and AEJMC. This year, I have received Best Dissertation award from MCS AEJMC and Top faculty paper award from NOND, and JMCQ Outstanding Article Award of 2024 (runner-up).
I'm the chair of teaching committee of Mass Communication Society division at AEJMC(2025-2027). I also serve as two programme leaders of the Master of Arts in Digital Marketing and e-commerce and New Media and Social Media. Prior to that, I was a visiting scholar at Penn State University at media effects lab.
Do you want to chat with me? Biying's AI is recently added here.